Strategy • Identity • Video • Radio • Out Of Home • POP • Digital • Social

CHALLENGE

For years, people swung into Stripes convenient stores for tacos with hand-made tortillas and fresh salsa. But no one realized that their beloved “Stripes taco” was actually served by a QSR concept called Laredo Taco Company. There was zero brand awareness and no recall.

SOLUTION

An integrated brand campaign, across every touchpoint from store design to online, celebrated the authenticity and flavor of the food. By respecting and leveraging cultural insights, the brand connected with their core target audience of Hispanic men and created a halo effect for the broader market.

Brand Truth:
Respect the taco