Video • OOH • Digital • Social • Radio • POP
CHALLENGE
After years of promotions positioning themselves as “America’s wine superstore,” Total Wine & More realized a disconnect between their low-price focused messaging and what their customers loved even more, their knowledgeable staff and incredible selection.
SOLUTION
Based on an unbeatable trifecta of wondrous selection, welcoming service, and totally low prices, we’re repositioning the store as a destination worth the trip – where you’ll always love what you find.
A JINGLE BECOMES AN ANTHEM
What started as a catchy radio spot for Total Wine & More grew into something bigger. The tune struck a chord with customers, sparking sing-alongs, in-store buzz, and national recognition. To build on that momentum, we brought the jingle to life in a colorful music video that turned the store into a stage and joy into the star of the show. The result: rising engagement, more visits, and a melody still stuck in our heads.