Video • OOH • Digital • Social • Radio • POP
CHALLENGE
After years of promotions positioning themselves as “America’s wine superstore,” Total Wine & More realized a disconnect between their low-price focused messaging and what their customers loved even more, their knowledgeable staff and incredible selection.
SOLUTION
Based on an unbeatable trifecta of wondrous selection, welcoming service, and totally low prices, we’re repositioning the store as a destination worth the trip – where you’ll always love what you find.
Brand Truth:
Empowering exploration
PROMOTIONAL CAMPAIGN
A seasonal sub-campaign invited people to make the most of their Summer by exploring the unbeatable selection.
