Strategy • Site Design • Identity • Social • Broadcast video • Point of Sale

CHALLENGE

Cavender’s is a family-run company with the best selection and customer service in the category. But faced with increased competition from investor-owned companies posing as authentic, they needed to reengage with their customers.

SOLUTION

With humor and grit, the rebranding campaign positioned Cavender’s as a family business with deep roots in the West. It helped reestablish their stores as the place for people to connect with the values, lifestyle, and products they love.

Brand Truth:
Dress how you live.